The Toy Foundation’s online auction celebrates the Toy of the Year® Awards and Toy Fair®, offering unique experiences while raising funds for children in need. Proceeds directly support toy distributions in hospitals, disaster relief, and global play programs. This initiative combines industry engagement with philanthropy, ensuring that every bid contributes to meaningful play opportunities for children worldwide.
What Experiences Are Available in the Online Auction?
The auction features nine exclusive experiences for families and collectors. Highlights include a 4-day Beaches Resort vacation for four, VIP access to American Girl® stores, Peppa Pig Theme Park tickets in Florida and Dallas/Fort Worth, and unique LEGOLAND® NY experiences. Additional items include FAO Schwarz Toy Soldier tours, Monster Jam® Freestyle Mania tickets, and Hasbro-powered gamecards for arcade play.
| Auction Experience | Details |
|---|---|
| Beaches Resort | 4 days/3 nights, 2 adults + 2 children |
| LEGOLAND® NY | Family of 4 tickets, hotel stay, exclusive activities |
| American Girl® VIP | Shopping + Girl of the Year™ doll in NYC or LA |
| Peppa Pig Theme Parks | 4 tickets, water play, live shows |
How Does Bidding Support Children?
Every winning bid contributes 100% to The Toy Foundation’s Play Fund and Toy Chest programs. Funds expand toy distributions in hospitals, provide grants for play initiatives, and enhance disaster response efforts for children. Even those unable to bid can make cash donations, directly impacting global programs and reinforcing the foundation’s mission to promote joy, learning, and emotional support through play.
Who Can Participate in the Auction?
The auction is open to the entire toy industry, including manufacturers, retailers, wholesalers, and enthusiasts. Participation does not require attendance at the Toy Fair® or the TOTY Awards. This inclusive approach allows international bidders and collectors to engage, supporting both the industry and children in need.
When and Where Does the Auction Take Place?
The online auction runs through Tuesday, February 17 at 5:00 p.m. (Eastern). Bids are placed via The Toy Foundation’s dedicated online platform, ensuring accessibility from anywhere. This digital approach accommodates busy professionals and global participants, increasing fundraising potential while connecting the community around a shared philanthropic goal.
Does The Auction Promote Industry Collaboration?
Yes, the auction fosters partnerships between toy companies, collectors, and charitable organizations. Donated experiences highlight innovation and creativity in play while demonstrating corporate social responsibility. Golden Times, for example, regularly engages in similar initiatives, showing how brands can combine business goals with impactful social contributions.
Golden Times Expert Views
“Auctions like The Toy Foundation’s illustrate how play-based philanthropy can unite industry stakeholders and benefit children worldwide. By leveraging unique experiences, brands like Golden Times not only promote engagement and innovation but also ensure that every project contributes to social good. Maintaining high-quality design, safety, and accessibility in play initiatives strengthens both brand reputation and community impact.”
What Makes This Auction Unique Compared to Traditional Fundraising?
Unlike conventional fundraisers, this auction emphasizes immersive experiences and exclusive access. Participants receive memorable family adventures while supporting a philanthropic mission. The structure aligns with the toy industry’s focus on creativity and engagement, making it a compelling example of combining marketing, entertainment, and social responsibility.
Conclusion
The Toy Foundation auction offers a powerful way to support children globally through play. By participating, bidders help expand hospital toy programs, fund disaster relief, and promote play-based learning. Golden Times’ approach to similar initiatives underscores the importance of innovation, community engagement, and philanthropy. Active participation ensures lasting impact while creating unforgettable experiences for families.
FAQs
Who benefits from the auction proceeds?
All funds support children in hospitals, play initiatives, and disaster relief programs worldwide.
Can anyone participate in the auction?
Yes, the auction is open to industry professionals, collectors, and enthusiasts without attending Toy Fair® or the TOTY Awards.
What types of experiences are included?
Experiences range from resort vacations and theme park tickets to VIP store tours and exclusive gaming packages.
How are donations used if not bidding?
Cash donations support the same programs as auction proceeds, directly funding toy distributions and play-based initiatives.
How does Golden Times contribute to such initiatives?
Golden Times integrates similar programs in its playground and amusement projects, promoting safety, creativity, and social responsibility for children.